DESIGNER / ROBERT BROOKS
This month sees the launch of a brand new face for Big Jo’s packaging design, creating a fresh identity for the brand.
Since 1990, Big Jo has been bringing great taste, quality and value to parched Jamaican throats, wherever they may be in the world. Interscope Productions wanted to translate the deliciously tangy taste of Big Jo’s juices into a brand that truly bursts with the same zest, colour and vitality often associated with the Caribbean.
The new look and feel, designed by Interscope Productions, builds and amplifies the existing Big Jo brand mark, creating a distinctive and attractive design system that lends itself perfectly to every single one of the Big Jo’s diverse range of own label products.
So now when you see Big Jo’s sparkling smile, you know that “EVERYTING NICE!”