DESIGNER / ROBERT BROOKS
With considerable experience in working with iInternational prestige brands, Interscope Productions was appointed to create the world’s first ultra premium rum-flavoured Vodka.
The objectives were to create a flagship brand of international standing for both the domestic and export markets.
We recognised that the branding had to reflect the quality and the meticulous nature of the care that goes into producing Gannibal Vodka.
The wheat that constitutes one of its key ingredients comes from the fertile fields of Kazakhstan and is the best that money can buy.
Meanwhile, you would be hard pressed to find a finer rye than the Dankowski Diamond – another of Gannibal’s best-kept secrets. And then, of course, there’s the purity
of its texture, which is derived through a magical acquaintance with the rare
charcoal of the Opallo Fir Tree.
It doesn’t end there, however. The final kiss of life comes from three of the most exceptional rum blenders on the planet. It is their blessing that precedes the four-week marriage of the a secret blend of Caribbean Rum with the Russian elixir in vats lined with silver.
The result is a product so refined and so groundbreaking that it presents itself as more of a collector’s item than simply a tasty tipple. Interscope Productions has tapped into this idea to create a brand identity that screams class – or rather calmly oozes it.