DESIGNER / PETE GIBBONS
Since 1961, Häagen-Dazs has been opening up a world of indulgence to peckish palates with every scoopful.
It’s quality has brought it to the point where it is now one of the biggest players in the ice cream game and has become synonymous with the finest, painstakingly hand-picked ingredients.
Interscope Productions in conjunction with Redjacket wanted to reflect the quality of the Häagen-Dazs experience in creating bespoke menu boards for the opening of the La Defense shop in Paris. The result is an ingredients and lifestyle imagery guide that is as ice cool as the ice cream itself.